Rebecca researched different types of indie record labels that Changing Modes would be signed to. Rebecca chose the independent label XL recordings, which all the group agreed. They feature silimar artists to our own, which are mostly sub genre indie bands (ie indie pop) with upbeat tempo such as Friendly Fires and Vampire Weekend. I feel that our band would effectively fit in with the label's artist repitiore. I would sign the band to an independent label as they are more conventional for supporting alternative and more niche music than mainstream. I would feel this would be suitable for our band.
Advertising:
I would advertise the band's single on billboards in east london such as brick lane, where are primary market are more likely to socialise and also Camden Market. I would advertise our band in music magazines such as NME and websites such as Pithchfork which speacilise more in indie music.
I would advertise our specific music channels such as MTV Rocks where they play more indie/rock and alternative music both from major and indie labels.
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