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The group asked a selection of people from different ethnic backgrounds of their favourite bands within the rock and indie genre and their hobbies. A reocurring artist was Kings of Leon, an all male band, in which we hope to subvert this convention of a rock/pop band by using all female members and applying to our secondary audience by having mixed ethnicity. One popular pastime within the girls questioned was shopping, especially high street brand Topshop within central london or quirky markets such as Brick Lane. This will be reflected in our music video, where the band members will wearing bright coloured clothes and carrying a retro 'vibe' catering to the quirky indie genre. Another favourite pastime was going to the cinema where we would reference this by using a movie projector within the mise-en-scene and playing 80's teen movies such as the 'Breakfast Club', relating back to the tone of the song. The most popular way that music is consumed is by music channels such as MTV in which we would place our music video on the channel MTV Rocks.
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